When does it happen? Innovation for Creativity

[Elisabeth Jane Bertrand]

My interest in Innovation for Creativity really got started when my work with eStara, the leader in Click to Call Technology coincided with a job I was working on with an interactive advertising agency which is now called : Cherry and Cake. It is still one of the best examples to see how innovation can really inspire Creatives to produce something unique which blew away most of the Ad execs at the time. I realize this may have been a case of me, doubling as Sales Consultant and Account Director and just being in the right place at the right time but I really hope we can help these two industries converge more often. The results speak for themselves.

Here's a Constant Change blogpost that cited a Marketing Sherpa piece on my work:
http://constantchange.typepad.com/constant_change/2006/12/unique_cr...

This is a collection of links to the creative which is public:
http://www.marketingsherpa.com/cs/opel/study.html

And this is a post on eStara.com website on my work:
http://website.estara.com/de/aboutus/news/marketingsherpa2.html