Dear All,
I would like to point out that the
Innovation for Creativity group on Linked In is growing in popularity with creatives and technologists. Today we have over 700 members on Linked In some of who are also represented on this website. However, I urge you to become a member on Linked In as I would not like you to be missing out on any of our important discussions.…
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Added by Elisabeth Jane Bertrand on August 23, 2009 at 12:57pm —
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I have been trying to find a good press release on this festival but it may be a bit too time consuming to have effect. Therefore I just wanted to leave this note below for those of you dedicated members who happen to be in Florence over the next few days. (Lucky you;-))
Before I for…
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Added by Elisabeth Jane Bertrand on October 20, 2008 at 9:30pm —
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My interest in Innovation for Creativity really got started when my work with eStara, the leader in Click to Call Technology coincided with a job I was working on with an interactive advertising agency which is now called : Cherry and Cake. It is still one of the best examples to see how innovation can really inspire Creatives to produce something unique which blew away most of the Ad execs at the time. I realize this may have been a case of me, doubling as Sales Consultant and Account Director…
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Added by Elisabeth Jane Bertrand on October 20, 2008 at 7:00pm —
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The BMW Museum was officially opened in Munich in June 2008, following two and a half years of construction work. The ART+COM media installations set the museum’s architecture in motion, creating a unique dynamic for exhibits and content.
This is a wonderful example of how innovation can be a vehicle for inspiration.
Watch the video of this mechatronic installation, made up of 714 m…
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Added by Elisabeth Jane Bertrand on September 21, 2008 at 8:51pm —
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I have been a great fan of the American non-profit organisation Score for some time. If you have been pondering about starting your own business or launching a product their online mentor program is definitely worth consulting.
I have used them a few times in the past and have found their business advice extremely helpful and fast!
This is a network of independent business advisors mostly retirees and people who are really motivated to help others start up new business.
SCORE "Counselors to A…
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Added by Elisabeth Jane Bertrand on July 9, 2008 at 6:54pm —
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"Technology benefits our lives but should not develop in isolation. I believe that using technology to address both business & social issues breaks down barriers, empowers people... We all benefit. 20+ years in the technology world means I have seen many changes but the best solutions to issues remain focused on people. I use these principles in my role today as well as in past jobs and want to network with other enthusiasts."
Andi Willmott, NetEvidence (SLM) LTd, United Kingdom
"I d…
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Added by Elisabeth Jane Bertrand on July 4, 2008 at 7:30pm —
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I just wanted to add this blog post to motivate innovators to increase their contribution to our community.
This is a mixed community with a very specific role: To create a dialog between the creative professions and technology innovators.
When I was in high school I was one of those kids who abhorred having to take science and math not only did I struggle to pass tests and exams, none of my teachers ever considered I could have an aptitude for their subjects. On the other hand I excelled in th…
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Added by Elisabeth Jane Bertrand on July 4, 2008 at 12:48pm —
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What if that voice read as well your favorite RSS feeds?
With those types of features you could start having more fun and more time for you. Can you imagine it? Well now Dixero makes it all possible! It's a new and improved way to follow your feed. Dixero is a free and innovative Web-based tool which allows you to listen to your favorite RSS feeds directly online, on your computer as Podcast, or on…
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Added by Elisabeth Jane Bertrand on April 20, 2008 at 7:23am —
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Sounds like a great creative opportunity for an inspirational and creative campaign.
Check out the following service :
http://www.bigstring.com/
or read this post on Media Buyer Planner.com :
http://www.mediabuyerplanner.com/2006/09/29/email_direct_marketers_look_at/ Continue
Added by Elisabeth Jane Bertrand on April 20, 2008 at 7:17am —
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13 April From the National Association of Broadcasters Expo: Las Vegas
Today I spent some time trying to get a good take on what industry experts thought about how to run a successful business based on the various forms of internet television, be it IPTV or video casting. This being an international show I was pretty sure that I would be presented by a bunch of creative new “out of the box” ideas but alas, no such luck. Why does it seem as if broadcasters have built marketing empires aro…
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Added by Elisabeth Jane Bertrand on April 15, 2008 at 7:40pm —
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"Pick up the remote, turn on the television — and watch YouTube.
The user experience envisioned by technology enthusiasts came a step closer to reality on Wednesday when TiVo, the maker of popular digital video recorders, announced a partnership with YouTube that will deliver Web video directly to users’ televisions.
“TiVo’s strategy is to bridge the gap between Web video and television and make as much content available as possible for our subscribers,” said Tara Maitra, the vice president an…
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Added by Elisabeth Jane Bertrand on March 13, 2008 at 9:21am —
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In the advent of internet tv becoming the primary way young people consume broadcasting
productions this seminar aims to keep you one step ahead of the game and helps to understand how these changes will effect the pre-eminant dominion of the 30 second TV commercial.
At this full day seminar in Brussels we will be introducing the best practices in interactive video advertising and inviting industry professionals to the speakers platform who will present cases which illustrate how the advertisin…
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Added by Elisabeth Jane Bertrand on March 6, 2008 at 7:08pm —
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It is becoming increasingly clear that the future of television is undeniably connected to the evolution of interactive video advertising. I’d like to share with you a short excerpt from the 2007 Entertainment, Media & Advertising Market Research Handbook.
“Never has the advertising industry – whose best known product remains the 30 second commercial – faced such wide ranging threats. Ad-skipping devices such as the digital video recorder continue to penetrate homes across Europe and the US…
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Added by Elisabeth Jane Bertrand on February 27, 2008 at 8:00pm —
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Its official, I too am infected by the status disease, affluenza, social status anxiety or whatever you want to call it. The pressure to find a cure has taken me down the path of books on the subject of my ailment
and hours spent in session with my therapist in an a
…
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Added by Elisabeth Jane Bertrand on January 24, 2008 at 12:08pm —
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Never has one of my blog posts been sent into obsolescence quite this quickly. No sooner had we posted a How to Advertise on Facebook overview by Matthew Peters, the controversial Facebook program Beacon is to be no more.
Facebook executives can be accused of perhaps being a little overzealous this time around. The advertisers wet dream is turning into an executive nightmare for our friends at Facebook who are forced to return to the drawing board after more than 50,000 complaints from…
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Added by Elisabeth Jane Bertrand on December 3, 2007 at 8:49am —
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The Facebook Advertising Network Beacon is fairly new to me so recently I posed the following question on LinkedIn Ask to achieve an early assesment on its functionality and ROI. I didnt get many answers however I did get one
great answer which was posted by Mr. Matthew Peters a co-founder at Pandemic Labs in Boston.
My Question: Does anyone have any experience using the Face Book Ad campaign application?
I would like to know what the results have been and how yo…
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Added by Elisabeth Jane Bertrand on December 2, 2007 at 1:47pm —
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I4C held the first of its meetings in Milan on the 8th of November 2007. I am very pleased to say 15 of our members joined us for the traditional Italian aperitivo kindly arranged by Pasquale Monteleone from PR firm Hill & Knowlton. It may be no coincidence that nearly 40% of our members are Italian, Design and Italy are synonymous in many ways, the natural aptitude for style and passion and respect for their artistic heritage is something which lives on in deeply rooted tradition.
…
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Added by Elisabeth Jane Bertrand on November 11, 2007 at 11:00am —
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I have spent some time researching the attitudes of SME on applying internet in a business growth strategy. SME’s actually do not use much of the Internet for advertising or to
establish new distribution channels.
However, SME’s do recognize the importance of the internet in their business strategy to benefit from growth opportunities it presents. In fact SME’s consider the Internet as a
vital contributor fo
…
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Added by Elisabeth Jane Bertrand on October 31, 2007 at 9:11am —
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The ATG e-Commerce Ingenuity Business Plan Competition is open to
individuals or teams of e-commerce entrepreneurs, as well as seed or
early-stage companies. To qualify as seed or early-stage, annual
revenues or monies raised to date must be less than $100,000. Employees
of ATG or its affiliates, volunteers, and their immediate family
members and/or those living in same household of each are not eligible.
Examples of encouraged submission concepts could include:
* New technolo…
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Added by Elisabeth Jane Bertrand on October 25, 2007 at 10:14am —
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I have the possibility to add the ability to import slideshows and pictures from Flickr.
However I was wondering if you people would actually see any value added in this? Also considering their is already the option to upload pictures one by one on I4C itself.
Thanks for your feedback!
Elisabeth
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Added by Elisabeth Jane Bertrand on October 18, 2007 at 4:53pm —
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