Blogs - Innovation for Creativity

Industrial Design Accessories Designer for soft goods with Research In Motion!!!

Industrial Design Accessories Designer... Soft Goods As a member of the Industrial Design /Accessories team, the Industrial Designer, Accessories will be responsible for developing product concepts for BlackBerry soft accessories and packaging for accessories and handhelds. Concepts will be communicated both internally and to vendors through 2D and 3D sketches, and with extensive use of high quality prototypes. Once a design direction has been reached, it is the designers task to bring the des… Continue

Added by Leilani Lucero on September 8, 2009 at 7:36pm — No Comments

Innovation for Creativity on Linked In

Dear All, I would like to point out that the Innovation for Creativity group on Linked In is growing in popularity with creatives and technologists. Today we have over 700 members on Linked In some of who are also represented on this website. However, I urge you to become a member on Linked In as I would not like you to be missing out on any of our important discussions.… Continue

Added by Elisabeth Jane Bertrand on August 23, 2009 at 12:57pm — No Comments

Innovation for Creativity in Florence at the Festval della Creatività 23-26 October

I have been trying to find a good press release on this festival but it may be a bit too time consuming to have effect. Therefore I just wanted to leave this note below for those of you dedicated members who happen to be in Florence over the next few days. (Lucky you;-)) Before I for… Continue

Added by Elisabeth Jane Bertrand on October 20, 2008 at 9:30pm — No Comments

When does it happen? Innovation for Creativity

My interest in Innovation for Creativity really got started when my work with eStara, the leader in Click to Call Technology coincided with a job I was working on with an interactive advertising agency which is now called : Cherry and Cake. It is still one of the best examples to see how innovation can really inspire Creatives to produce something unique which blew away most of the Ad execs at the time. I realize this may have been a case of me, doubling as Sales Consultant and Account Director… Continue

Added by Elisabeth Jane Bertrand on October 20, 2008 at 7:00pm — No Comments

Tech Trends ~ Jun 08

interesting trends: http://www.morganstanley.com/institutional/techresearch/pdfs/TechTrends062008.pdf especially in social networking & consumer bandwidth use exceeding business gb Continue

Added by Gary Bryant on October 4, 2008 at 5:26pm — No Comments

Carmel, California: The Classic Artist's Haven

Living in Carmel is simply serene. The hustle and bustle of the “real world” seems almost non-existent. Everyone has responsibilities, no doubt, but in this part of the world it seems that our natural surroundings are distracting enough to make procrastination justifiable. Just take a walk along Carmel beach and experience how it feels to be truly in the moment; all that matters is that the sand is warm between your toes and the water is cold but feels like something you’ve needed for a while.… Continue

Added by Heidi Brown on September 30, 2008 at 8:06pm — 1 Comment

What is Kinetic Art 2008?

The BMW Museum was officially opened in Munich in June 2008, following two and a half years of construction work. The ART+COM media installations set the museum’s architecture in motion, creating a unique dynamic for exhibits and content.

This is a wonderful example of how innovation can be a vehicle for inspiration. Watch the video of this mechatronic installation, made up of 714 m… Continue

Added by Elisabeth Jane Bertrand on September 21, 2008 at 8:51pm — No Comments

Freebie Business Plan Templates which are worth your time

I have been a great fan of the American non-profit organisation Score for some time. If you have been pondering about starting your own business or launching a product their online mentor program is definitely worth consulting. I have used them a few times in the past and have found their business advice extremely helpful and fast! This is a network of independent business advisors mostly retirees and people who are really motivated to help others start up new business. SCORE "Counselors to A… Continue

Added by Elisabeth Jane Bertrand on July 9, 2008 at 6:54pm — No Comments

Read what motivates people to become a member of our community!

"Technology benefits our lives but should not develop in isolation. I believe that using technology to address both business & social issues breaks down barriers, empowers people... We all benefit. 20+ years in the technology world means I have seen many changes but the best solutions to issues remain focused on people. I use these principles in my role today as well as in past jobs and want to network with other enthusiasts." Andi Willmott, NetEvidence (SLM) LTd, United Kingdom "I d… Continue

Added by Elisabeth Jane Bertrand on July 4, 2008 at 7:30pm — No Comments

Innovators need to speak out to creatives

I just wanted to add this blog post to motivate innovators to increase their contribution to our community. This is a mixed community with a very specific role: To create a dialog between the creative professions and technology innovators. When I was in high school I was one of those kids who abhorred having to take science and math not only did I struggle to pass tests and exams, none of my teachers ever considered I could have an aptitude for their subjects. On the other hand I excelled in th… Continue

Added by Elisabeth Jane Bertrand on July 4, 2008 at 12:48pm — No Comments

What if these words began to read themselves aloud, but in a new way, with your favorite voice?

What if that voice read as well your favorite RSS feeds? With those types of features you could start having more fun and more time for you. Can you imagine it? Well now Dixero makes it all possible! It's a new and improved way to follow your feed. Dixero is a free and innovative Web-based tool which allows you to listen to your favorite RSS feeds directly online, on your computer as Podcast, or on… Continue

Added by Elisabeth Jane Bertrand on April 20, 2008 at 7:23am — No Comments

The self destructing email

Sounds like a great creative opportunity for an inspirational and creative campaign. Check out the following service : http://www.bigstring.com/ or read this post on Media Buyer Planner.com : http://www.mediabuyerplanner.com/2006/09/29/email_direct_marketers_look_at/ Continue

Added by Elisabeth Jane Bertrand on April 20, 2008 at 7:17am — No Comments

3D Short Film

Anyone interested in getting involved in a 3D film ? mark@markbethune.com Continue

Added by Mark Bethune on April 16, 2008 at 11:51am — 2 Comments

The Broadcaster Supermarket – switching from brand centric to product centric marketing strategies

13 April From the National Association of Broadcasters Expo: Las Vegas Today I spent some time trying to get a good take on what industry experts thought about how to run a successful business based on the various forms of internet television, be it IPTV or video casting. This being an international show I was pretty sure that I would be presented by a bunch of creative new “out of the box” ideas but alas, no such luck. Why does it seem as if broadcasters have built marketing empires aro… Continue

Added by Elisabeth Jane Bertrand on April 15, 2008 at 7:40pm — 3 Comments

Tivo - You Tube agreement marks evolution of bringing Internet TV into the living room

"Pick up the remote, turn on the television — and watch YouTube. The user experience envisioned by technology enthusiasts came a step closer to reality on Wednesday when TiVo, the maker of popular digital video recorders, announced a partnership with YouTube that will deliver Web video directly to users’ televisions. “TiVo’s strategy is to bridge the gap between Web video and television and make as much content available as possible for our subscribers,” said Tara Maitra, the vice president an… Continue

Added by Elisabeth Jane Bertrand on March 13, 2008 at 9:21am — No Comments

I4C Interactive Video Seminar in Brussels, Request for Speakers

In the advent of internet tv becoming the primary way young people consume broadcasting productions this seminar aims to keep you one step ahead of the game and helps to understand how these changes will effect the pre-eminant dominion of the 30 second TV commercial. At this full day seminar in Brussels we will be introducing the best practices in interactive video advertising and inviting industry professionals to the speakers platform who will present cases which illustrate how the advertisin… Continue

Added by Elisabeth Jane Bertrand on March 6, 2008 at 7:08pm — No Comments

portable advertising

here's one to watch for 2008: portable advertising. We're all used to seeing the 'embed object' function on videos, and finally it's started to cross over into advertising. Flash Talking here in the UK now have a viral ad unit and here's a demo one i made earlier using the Cloverfield creative we developed for Paramount. This MPU ad would normally be served in the publishers page obviously. try clicking the 'share it' link and embedding the video in you… Continue

Added by dave smith on February 28, 2008 at 10:24pm — No Comments

UPDATED : Interactive Video Advertising Providers

It is becoming increasingly clear that the future of television is undeniably connected to the evolution of interactive video advertising. I’d like to share with you a short excerpt from the 2007 Entertainment, Media & Advertising Market Research Handbook. “Never has the advertising industry – whose best known product remains the 30 second commercial – faced such wide ranging threats. Ad-skipping devices such as the digital video recorder continue to penetrate homes across Europe and the US… Continue

Added by Elisabeth Jane Bertrand on February 27, 2008 at 8:00pm — 5 Comments

Is your conscience selling out to social entrepreneurs?

Cult seventies label Ditto is back: Vogue Its official, I too am infected by the status disease, affluenza, social status anxiety or whatever you want to call it. The pressure to find a cure has taken me down the path of books on the subject of my ailment and hours spent in session with my therapist in an a

… Continue

Added by Elisabeth Jane Bertrand on January 24, 2008 at 12:08pm — No Comments

Ritz-Carlton’s Online Video Gamble Isn’t Really a Gamble At All

Ritz-Carlton is synonymous with luxury, and they like it that way. Unfortunately for them, it is also synonymous with stiff, stuffy, old rich people…and they don’t like that. But Ritz-Carlton is setting out to change that with an ambitious integrated media… Continue

Added by Matthew Peters on December 4, 2007 at 5:01am — 1 Comment

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